CTR AW10: Armani Privé
Last season, Giorgio Armani explored the solar system in a Privé collection that was heavily influenced by the solar world, saying that it was “all about the moon”. This time around, there was no overwhelming theme or a base inspiration; it was about the classics. The collection revisited what Armani does best- the enduring staples of camel coats, glamorous evening dresses and feminine suits, all of which have earned Armani his iconic reputation.


Fitted jackets with boarded frill collars were paired with smart matching trousers, whilst slightly cropped jackets sat atop longer, low- and mid-hem skirts. Oversized wooden buttons were a tribal influence that brought some of the tailoring to life, just as buckled bags and cropped leather gloves created a safari feeling, effectively mirrored by a sophisticated current of muted tan and brown tones throughout the collection.


A number of different fabrics were used, most notably silks, tweeds, snakeskin and sequins. Altogether, this diversity allowed for a relatively deep exploration of cut and form, whilst still allowing Armani to harness creativity in a somewhat withholding manner. However, this approached worked wonders- the clothes were, for the most part, wearable, practical and stylish enough to be worn by couture-clad women who led demanding, hectic lives.


Draping was to be witnessed in many of the designs, but, thankfully, not to a billowing, Roman excess. A soft, two-toned dress and an ivory overcoat were among my highlights of the works, but the truly brilliant ball gowns were the apple of the audience’s eye: a sequence of embellished, bright, full-length dresses finished off the show in an enchanting, elegant and typically Italian way.


Overall, this collection was pivotal for both Armani and his clients- it was a far more reserved and controlled affair than the lunar experiment of last season, but still comprehensive and detailed enough to attract a myriad of eager patrons. Alas, this was one of the strongest couture shows, demonstrating simplicity and sumptuousness, as well as everything in between.









































