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Wear Now, SS10: Denim

It’s a relief when the designers are kind to their consumers and, thankfully, the new Spring is one of those seasons. International designers have featured copious amounts of denim in their SS10 collections, so embrace the trend and enjoy a casual comfort, whilst still being at height of fashion. Double denim? Do it. We’ve seen it at Chloé, House of Holland and Jeremy Scott, so don’t be afraid of committing a faux pas: it may seem a tad passé, but trust me- it’ll work. To get the best results, pair distinctly different shades of denim to avoid the toddler look. 

Jeans, shirts, skirts- whatever, go for it in denim. For jeans, choose either super-skinny (see pieces from Twenty8Twelve), cropped (see Dsquared²) or a baggier straight-cut jean (good examples come from Ralph Lauren and D&G). Try some loose fitting shirts or invest in a classic denim jacket. Here are some shots from the runway:

Stella McCartney, RTW SS10

Unique, RTW SS10

Mulberry, RTW SS10